{"id":1014310,"date":"2023-05-17T10:05:35","date_gmt":"2023-05-17T08:05:35","guid":{"rendered":"https:\/\/www.automotorsport.se\/automotorsport\/?p=1014310"},"modified":"2023-05-17T15:02:34","modified_gmt":"2023-05-17T13:02:34","slug":"sveriges-basta-bilmarken-rankade","status":"publish","type":"post","link":"https:\/\/www.automotorsport.se\/nyheter\/sveriges-basta-bilmarken-rankade\/","title":{"rendered":"Sveriges b\u00e4sta bilm\u00e4rken rankade"},"content":{"rendered":"\n<p><strong>Sveriges tv\u00e5 b\u00e4sta bilm\u00e4rken<\/strong> \u00e4r Subaru och Porsche \u2013 om man ska tro bilk\u00f6pare och \u00e5terf\u00f6rs\u00e4ljare. Men vilka \u00e4r de s\u00e4msta? <\/p>\n\n<p>F\u00f6r 28:e g\u00e5ngen har Motorbranschens riksf\u00f6rbund, MRF, presenterat sin unders\u00f6kning d\u00e4r bilhandlarna korar b\u00e4sta generalagent. F\u00f6r bilk\u00f6pare \u00e4r det givetvis bra om s\u00e4ljaren \u00e4r n\u00f6jd med sin huvudman, inte minst n\u00e4r det g\u00e4ller garanti\u00e5taganden och reservdelsh\u00e5llning.<\/p>\n\n<p>Noteras ska att en del m\u00e4rken, som Porsche, Tesla, Ford och Renault inte \u00e4r med i unders\u00f6kningen. I Teslas fall  har man inga traditionella \u00e5terf\u00f6rs\u00e4ljare. I Fords fall \u00e4r generalagent och \u00e5terf\u00f6rs\u00e4ljare samma part (Hedin Bil) och i Porsches fall \u00e4r den s\u00e5lda volymen f\u00f6r l\u00e5g f\u00f6r att man ska vara med i unders\u00f6kningen. Men n\u00e4sta \u00e5r l\u00e4r man vara med eftersom marknadsandelarna \u00f6kar.<\/p>\n\n<p><strong>Det \u00e4r intressant att<\/strong> konstatera att lite mindre varum\u00e4rken som Subaru, Mazda  och Suzuki placerar sig h\u00f6gt, medan j\u00e4ttarna Volvo och VW ligger l\u00e4ngre ner. Det kan vara s\u00e5 att mindre generalagenter \u00e4r mer lyh\u00f6rda och har b\u00e4ttre kontakt med \u00e5terf\u00f6rs\u00e4ljarna \u00e4n stora &#8221;massm\u00e4rken&#8221;.  Noterbart \u00e4r ocks\u00e5 att det \u00e4r m\u00e4rken som \u00e4r l\u00e5ngsamma med elektrifiering som ligger h\u00f6gt upp i unders\u00f6kningen, kanske har de sluppit en hel del omst\u00e4llningsproblem och trasslande bilar?<\/p>\n    <div class=\"dap-ad-format\" style=\"width:100%;display: flex;justify-content: space-between;overflow:hidden;flex-direction: column;align-items: center;\">\n        <div id='div-gpt-ad-dap-67b4672ce91eb'>\n            <script> \n                typeof addSlot === \"function\" && addSlot(\n                    { \n                        id: 'div-gpt-ad-dap-67b4672ce91eb', \n                        sizes: [[640, 360], [640, 480], [640, 320]], \n                        target: 'DAP_D', \n                        minSize: 1100, \n                        maxSize: Infinity \n                    }\n                )\n            <\/script>\n        <\/div>\n    <\/div>    <div class=\"dap-ad-format\" style=\"width:100%;display: flex;justify-content: space-between;overflow:hidden;flex-direction: column;align-items: center;\">\n        <div id='div-gpt-ad-dap-mobile-67b4672ce9261'>\n            <script> \n                typeof addSlot === \"function\" && addSlot(\n                    { \n                        id: 'div-gpt-ad-dap-mobile-67b4672ce9261', \n                        sizes: [[320, 50], [320, 320], [320, 480]], \n                        target: 'DAP_M', \n                        minSize: 0, \n                        maxSize: 1100 \n                    }\n                )\n            <\/script>\n        <\/div>\n    <\/div>\n<h2 class=\"wp-block-heading\">VW och Volvo h\u00e4nger inte med<\/h2>\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-ast-global-color-5-background-color has-background\"><thead><tr><th><strong>M\u00e4rke<\/strong><\/th><th><strong>B\u00e4sta generalagent<\/strong><\/th><th><strong>B\u00e4sta \u00c5F<\/strong>\/k\u00f6pupplevelse<\/th><th><strong>Mest m\u00e4rkeslojal<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Subaru<\/td><td>1<\/td><td>5<\/td><td>6<\/td><\/tr><tr><td>Kia<\/td><td>2<\/td><td>8<\/td><td>11<\/td><\/tr><tr><td>Mazda<\/td><td>3<\/td><td>2<\/td><td>24<\/td><\/tr><tr><td>Suzuki<\/td><td>4<\/td><td>\u2013<\/td><td>\u2013<\/td><\/tr><tr><td>BMW<\/td><td>5<\/td><td>6<\/td><td>4<\/td><\/tr><tr><td>Audi<\/td><td>6<\/td><td>16<\/td><td>12<\/td><\/tr><tr><td>Mercedes<\/td><td>7<\/td><td>10<\/td><td>5<\/td><\/tr><tr><td>Cupra<\/td><td>8<\/td><td>16<\/td><td>18<\/td><\/tr><tr><td>Volvo<\/td><td>9<\/td><td>13<\/td><td>13<\/td><\/tr><tr><td>Seat<\/td><td>10<\/td><td>25<\/td><td>10<\/td><\/tr><tr><td>Skoda<\/td><td>11<\/td><td>11<\/td><td>14<\/td><\/tr><tr><td>Toyota<\/td><td>12<\/td><td>7<\/td><td>9<\/td><\/tr><tr><td>Lexus<\/td><td>13<\/td><td>1<\/td><td>7<\/td><\/tr><tr><td>Honda<\/td><td>14<\/td><td>15<\/td><td>23<\/td><\/tr><tr><td>VW<\/td><td>15<\/td><td>14<\/td><td>22<\/td><\/tr><tr><td>Hyundai<\/td><td>16<\/td><td>20<\/td><td>15<\/td><\/tr><tr><td>Nissan<\/td><td>17<\/td><td>21<\/td><td>25<\/td><\/tr><tr><td>Citro\u00ebn<\/td><td>18<\/td><td>9<\/td><td>3<\/td><\/tr><tr><td>Peugeot<\/td><td>19<\/td><td>12<\/td><td>17<\/td><\/tr><tr><td>Opel<\/td><td>20<\/td><td>19<\/td><td>20<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Siffrorna visar ranking i respektive omr\u00e5de. Det vill s\u00e4ga, Subaru har den b\u00e4sta generalagenten, ligger p\u00e5 plats fem n\u00e4r det g\u00e4ller \u00e5terf\u00f6rs\u00e4ljare och p\u00e5 plats sex n\u00e4r det g\u00e4ller m\u00e4rkeslojalitet.<\/figcaption><\/figure>\n\n<p>Den danska generalagenten K.W. Bruun, som har Citro\u00ebn, DS, Opel och Peugeot, ligger v\u00e4l f\u00f6rankrad i botten, och det \u00e4r ingen hemlighet att det har gnisslat i leden under en l\u00e4ngre tid.<\/p>\n\n<p><strong>F\u00f6r alla som k\u00f6per bil \u00e4r <\/strong>det f\u00f6rmodligen \u00e4nnu mer intressant hur k\u00f6pupplevelsen \u00e4r, hur bra bils\u00e4ljaren \u00e4r. Och i v\u00e5r unika begagnatdatabas, som \u00e4r \u00f6ppen f\u00f6r alla prenumeranter, kan man se betyg p\u00e5 landets bils\u00e4ljare. D\u00e4r hamnar Lexus, Mazda och Renault h\u00f6gst. S\u00e4mst betyg p\u00e5 k\u00f6pupplevelsen f\u00e5r Lynk &amp; Co, MG samt Polestar.<\/p>\n\n<p>M\u00e4rkestrohet \u00e4r ocks\u00e5 ett s\u00e4tt att m\u00e4ta hur n\u00f6jd man \u00e4r med sin bil, och fr\u00e5n begagnatdatabasen ser vi att Porsche, Tesla och Citro\u00ebn ligger i topp.  Minst m\u00e4rkeslojala \u00e4r f\u00f6rarna av Lynk &amp; Co (som oftast hyr sin bil), Nissan och Honda.<\/p>\n\n<p><strong>N\u00e4r vi tittar p\u00e5  helhetsbilden<\/strong> f\u00f6r generalagent, \u00e5terf\u00f6rs\u00e4ljare\/k\u00f6pupplevlse och m\u00e4rkestrohet ser vi att Subaru och Porsche hamnar i topp. BMW har ocks\u00e5 mycket j\u00e4mna och h\u00f6ga betyg.  Att det inte fr\u00e4mst handlar om bilarna utan om mjukare &#8221;m\u00e4nskliga v\u00e4rden&#8221; visar de Sydkoreanska m\u00e4rkena Kia och Hyundai, som genomg\u00e5ende ligger i topp och botten. Kia, med fabrikens som generalagent klarar sig mycket b\u00e4ttre \u00e4n Hyundai som har Christiansen gruppen som generalagent.<\/p>\n\n<h3 class=\"wp-block-heading\">Porsche \u00e4r b\u00e4sta m\u00e4rket utanf\u00f6r unders\u00f6kningen<\/h3>\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>M\u00e4rke<\/th><th>B\u00e4sta \u00c5F\/k\u00f6pupplevelse<\/th><th>Mest m\u00e4rkeslojal<\/th><\/tr><\/thead><tbody><tr><td>Renault<\/td><td>3<\/td><td>19<\/td><\/tr><tr><td>Porsche<\/td><td>4<\/td><td>1<\/td><\/tr><tr><td>Ford<\/td><td>17<\/td><td>16<\/td><\/tr><tr><td>Tesla<\/td><td>22<\/td><td>2<\/td><\/tr><tr><td>Polestar<\/td><td>23<\/td><td>8<\/td><\/tr><tr><td>MG<\/td><td>24<\/td><td>21<\/td><\/tr><tr><td>Lynk &amp; Co<\/td><td>25<\/td><td>26<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Porsche f\u00e5r h\u00f6gst betyg av \u00e4garna, Lynk &amp; Co s\u00e4mst.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vill du k\u00f6pa r\u00e4tt bil, v\u00e4lj den fr\u00e5n ett m\u00e4rke som har n\u00f6jdast \u00e5terf\u00f6rs\u00e4ljare, b\u00e4sta s\u00e4ljare och de mest m\u00e4rkestrogna \u00e4garna. Vi har den unika listan.<\/p>\n","protected":false},"author":46,"featured_media":1014485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[577],"tags":[63,55,96,288,107,187,58,76,611,40,20,88,1645,37,132,123,266,65,82,66,116,129,72,410,35,130,29,25],"credited-editor":[2190],"class_list":["post-1014310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-audi","tag-bmw","tag-citroen","tag-cupra","tag-ford","tag-honda","tag-hyundai","tag-kia","tag-konsument","tag-lexus","tag-lynk-co","tag-mazda","tag-mercedes","tag-mg","tag-nissan","tag-opel","tag-peugeot","tag-polestar","tag-porsche","tag-renault","tag-seat","tag-skoda","tag-subaru","tag-suzuki","tag-tesla","tag-toyota","tag-volkswagen","tag-volvo","credited-editor-alrik-soderlind"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/1014310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/comments?post=1014310"}],"version-history":[{"count":0,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/1014310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/media\/1014485"}],"wp:attachment":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/media?parent=1014310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/categories?post=1014310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/tags?post=1014310"},{"taxonomy":"credited-editor","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/credited-editor?post=1014310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}