{"id":419467,"date":"2021-10-28T15:20:00","date_gmt":"2021-10-28T15:20:00","guid":{"rendered":"https:\/\/www.automotorsport.se\/automotorsport\/2021\/10\/28\/har-ar-biltillverkaren-med-de-mest-markestrogna-kunderna\/"},"modified":"2021-10-28T15:24:54","modified_gmt":"2021-10-28T15:24:54","slug":"har-ar-biltillverkaren-med-de-mest-markestrogna-kunderna","status":"publish","type":"post","link":"https:\/\/www.automotorsport.se\/nyheter\/har-ar-biltillverkaren-med-de-mest-markestrogna-kunderna\/","title":{"rendered":"Biltillverkarna med de mest m\u00e4rkestrogna kunderna"},"content":{"rendered":"

Bilf\u00f6rmedlaren Kvdbil sl\u00e4ppte nyligen en unders\u00f6kning gjord tillsammans med Sifo som visar att Volvo har de mest lojala kunderna. Var sj\u00e4tte Volvo\u00e4gare svarade att de med stor sannolikhet kommer att k\u00f6pa en bill av samma m\u00e4rke n\u00e4sta g\u00e5ng.<\/p>\n

Men v\u00e5ra egna siffror s\u00e4ger n\u00e5got helt annat.<\/strong> Vi har en unik databas i form av\u00a0Bilguiden<\/a> d\u00e4r ni \u00e4gare har satt betyg p\u00e5 era bilar. I skrivande stund \u00e4r vi uppe i totalt fler \u00e4n 61.000 enk\u00e4tsvar.<\/p>\n

Vi fr\u00e5gar bland annat om hur troligt det \u00e4r att man kommer att vara m\u00e4rkestrogen n\u00e4sta g\u00e5ng man k\u00f6per bil. De som svarar uppger en siffra i spannet 0\u2013100.<\/p>\n

Hos oss kvalar hemmam\u00e4rket Volvo<\/strong> inte ens in bland topp 10. Snarare kvalar det in f\u00f6rst p\u00e5 plats 12.<\/p>\n

\n\t\"Biltillverkarna
\n<\/figure>\n

I st\u00e4llet \u00e4r det Tesla<\/strong> som ligger h\u00f6gst upp p\u00e5 listan, n\u00e4rmast f\u00f6ljt av Alfa Romeo, Porsche och Jaguar. Gemensamt f\u00f6r dem alla \u00e4r att det \u00e4r m\u00e4rken som f\u00f6rknippas med entusiastiska \u00e4gare.<\/p>\n

Vi valde att titta p\u00e5 enk\u00e4tsvar fr\u00e5n \u00e4gare som har bilar av \u00e5rsmodell 2011\u20132021. I det spannet har vi fler \u00e4n 26.000 svar i databasen. Vi redovisar h\u00e4r bara m\u00e4rken med ett underlag med fler \u00e4n 50 svar.<\/p>\n

Topp 12: auto motor & sport Bilguiden<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Biltillverkare<\/strong><\/td>\nM\u00e4rkestrogenhet (snitt, sannolikhet 0\u2013100)<\/strong><\/td>\n<\/tr>\n
Tesla<\/td>\n89,8<\/td>\n<\/tr>\n
Alfa Romeo<\/td>\n87,0<\/td>\n<\/tr>\n
Porsche<\/td>\n86,1<\/td>\n<\/tr>\n
Jaguar<\/td>\n82,1<\/td>\n<\/tr>\n
Lexus<\/td>\n81,8<\/td>\n<\/tr>\n
Subaru<\/td>\n81,7<\/td>\n<\/tr>\n
BMW<\/td>\n80,6<\/td>\n<\/tr>\n
Mercedes<\/td>\n80,1<\/td>\n<\/tr>\n
Honda<\/td>\n78,8<\/td>\n<\/tr>\n
Land Rover<\/td>\n78,5<\/td>\n<\/tr>\n
Volvo<\/td>\n76,9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Absolut minst trogna<\/strong>, enligt v\u00e5r databas, \u00e4r de som k\u00f6r Nissan. D\u00e4r \u00e4r sannolikheten bara 57,1.<\/p>\n

J\u00e4mf\u00f6r v\u00e5ra siffror med de som kommer fr\u00e5n Sifounders\u00f6kningen gjord p\u00e5 uppdrag av bilf\u00f6rmedlaren Kvdbil. H\u00e4r nedan s\u00e4ger siffrorna hur stor andel av \u00e4garna som med mycket stor sannolikhet kommer att k\u00f6pa en bil av samma m\u00e4rke igen:<\/p>\n

Topp 10: Kantar sifo<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Biltillverkare<\/strong><\/td>\nM\u00e4rkestrogenhet (procent)<\/strong><\/td>\n<\/tr>\n
Volvo<\/td>\n61<\/td>\n<\/tr>\n
Audi<\/td>\n59<\/td>\n<\/tr>\n
Toyota<\/td>\n54<\/td>\n<\/tr>\n
BMW<\/td>\n48<\/td>\n<\/tr>\n
Volkswagen<\/td>\n46<\/td>\n<\/tr>\n
Mercedes<\/td>\n45<\/td>\n<\/tr>\n
Hyundai<\/td>\n39<\/td>\n<\/tr>\n
Opel<\/td>\n31<\/td>\n<\/tr>\n
Skoda<\/td>\n29<\/td>\n<\/tr>\n
Kia<\/td>\n28<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

K\u00e4lla: Kantar sifo, via Kvdbil<\/a><\/em><\/p>\n

\n\t\"Biltillverkarna
\n<\/figure>\n
\n

Bilguiden: S\u00e4tt betyg \u2013 f\u00e5 gratis Premium!<\/h3>\n

Hj\u00e4lp oss genom att s\u00e4tta betyg<\/strong> p\u00e5 din i v\u00e5r enk\u00e4tunders\u00f6kning h\u00e4r: https:\/\/www.automotorsport.se\/sidor\/satt-betyg-pa-din-bil\/<\/a><\/p>\n

Som tack f\u00f6r besv\u00e4ret f\u00e5r du en m\u00e5nads Premiummedlemskap gratis. Med det f\u00e5r du tillg\u00e5ng till alla v\u00e5ra tester, Bilguiden och flera goa rabatter. Medlemskapet l\u00f6per sedan p\u00e5 automatiskt f\u00f6r 49 kr\/m\u00e5nad \u2013 om du inte s\u00e4ger upp medlemskapet innan dess, vilket du kan g\u00f6ra online utan kostnad.<\/p>\n

Bilguiden \u00e4r en v\u00e4rdefull resurs <\/strong>f\u00f6r dig som ska k\u00f6pa bil. Du kan anv\u00e4nda den f\u00f6r att ta reda p\u00e5 hur en viss bilmodell st\u00e5r sig, eller f\u00e5 hj\u00e4lp att v\u00e4lja bil genom att filtrera p\u00e5 egenskaper som \u00e4r viktiga f\u00f6r dig.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u00e5r unika databas Bilguiden avsl\u00f6jar vilket m\u00e4rke som har de mest lojala \u00e4garna. Volvo kvalar inte ens in bland topp 10!<\/p>\n","protected":false},"author":1,"featured_media":972850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[577],"tags":[203,4,187,58,310,76,214,40,60,132,82,2102,129,72,35,130,25],"credited-editor":[],"class_list":["post-419467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-alfa-romeo","tag-bilar","tag-honda","tag-hyundai","tag-jaguar","tag-kia","tag-land-rover","tag-lexus","tag-mercedes-benz","tag-nissan","tag-porsche","tag-recharge","tag-skoda","tag-subaru","tag-tesla","tag-toyota","tag-volvo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/419467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/comments?post=419467"}],"version-history":[{"count":0,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/419467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/media\/972850"}],"wp:attachment":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/media?parent=419467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/categories?post=419467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/tags?post=419467"},{"taxonomy":"credited-editor","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/credited-editor?post=419467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}