{"id":84226082,"date":"2025-01-16T13:38:45","date_gmt":"2025-01-16T12:38:45","guid":{"rendered":"https:\/\/www.automotorsport.se\/?p=84226082"},"modified":"2025-01-16T14:24:43","modified_gmt":"2025-01-16T13:24:43","slug":"stopp-for-reklam-med-fossila-budskap","status":"publish","type":"post","link":"https:\/\/www.automotorsport.se\/nyheter\/stopp-for-reklam-med-fossila-budskap\/","title":{"rendered":"Stopp f\u00f6r reklam med fossila budskap"},"content":{"rendered":"\n<p><strong>F\u00f6rbudet omfattar alla fordon inom<\/strong> V\u00e4sttrafik samt de h\u00e5llplatser som f\u00f6rvaltas av bolaget. Reklam f\u00f6r s\u00e5v\u00e4l varor som tj\u00e4nster som drivs av fossilt br\u00e4nsle stoppas helt.&nbsp;<\/p>\n\n<p>\u2013 Vi i r\u00f6dgr\u00f6n ledning vill att alla reser h\u00e5llbart, och v\u00e5r kollektivtrafik \u00e4r idag till 98 procent fossilfri, s\u00e4ger Louise Jeppsson (V) ordf\u00f6rande i Infrastruktur- och kollektivtrafikn\u00e4mnden (IKN) i V\u00e4stra G\u00f6taland, enligt ett <a href=\"https:\/\/via.tt.se\/pressmeddelande\/3751860\/fossil-reklam-forbjuds-i-kollektivtrafiken?publisherId=3236603&amp;lang=sv\">pressmeddelande<\/a>.<\/p>\n\n<p><strong>\u2013 En f\u00f6r\u00e4ndring av V\u00e4sttrafiks regler <\/strong>f\u00f6r reklam \u00e4r en del av R\u00f6dGr\u00f6n Lednings budget f\u00f6r 2025 och vi \u00e4r glada att ett f\u00f6rbud mot fossil reklam nu blir verklighet.&nbsp;<\/p>\n\n<p><strong>L\u00e4s \u00e4ven:<\/strong> <a href=\"https:\/\/www.automotorsport.se\/nyheter\/miljozon-i-stockholm-stoppas-trader-inte-i-kraft-vid-arsskiftet\/\">Milj\u00f6zon i Stockholm stoppas \u2013 tr\u00e4der inte i kraft vid \u00e5rsskiftet<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">V\u00e4sttrafik vill minska utsl\u00e4ppen<\/h2>\n\n<p>F\u00f6rbudet blir en utfasning som sker under \u00e5ret. F\u00f6rutom V\u00e4sttrafiks samtliga fordon omfattas cirka 650 h\u00e5llplatser.&nbsp;<\/p>\n    <div class=\"dap-ad-format\" style=\"width:100%;display: flex;justify-content: space-between;overflow:hidden;flex-direction: column;align-items: center;\">\n        <div id='div-gpt-ad-dap-67b45fe01f2ff'>\n            <script> \n                typeof addSlot === \"function\" && addSlot(\n                    { \n                        id: 'div-gpt-ad-dap-67b45fe01f2ff', \n                        sizes: [[640, 360], [640, 480], [640, 320]], \n                        target: 'DAP_D', \n                        minSize: 1100, \n                        maxSize: Infinity \n                    }\n                )\n            <\/script>\n        <\/div>\n    <\/div>    <div class=\"dap-ad-format\" style=\"width:100%;display: flex;justify-content: space-between;overflow:hidden;flex-direction: column;align-items: center;\">\n        <div id='div-gpt-ad-dap-mobile-67b45fe01f375'>\n            <script> \n                typeof addSlot === \"function\" && addSlot(\n                    { \n                        id: 'div-gpt-ad-dap-mobile-67b45fe01f375', \n                        sizes: [[320, 50], [320, 320], [320, 480]], \n                        target: 'DAP_M', \n                        minSize: 0, \n                        maxSize: 1100 \n                    }\n                )\n            <\/script>\n        <\/div>\n    <\/div>\n<p><strong>\u2013 Utsl\u00e4ppen av koldioxid minskar<\/strong> inte tillr\u00e4ckligt snabbt, samtidigt som vi i kollektivtrafiken \u00e4r n\u00e4stintill fossilfria. Det k\u00e4nns inte rimligt att visa reklam f\u00f6r s\u00e5dant som uppenbart bidrar till negativ klimatp\u00e5verkan, <a href=\"https:\/\/via.tt.se\/pressmeddelande\/3752327\/vasttrafik-forbjuder-fossil-reklam-i-kollektivtrafiken?publisherId=3072694&amp;lang=sv\">s\u00e4ger Lars Backstr\u00f6m<\/a>, vd, V\u00e4sttrafik.&nbsp;<\/p>\n\n<p><strong>V\u00e4sttrafiks reklamint\u00e4kter under<\/strong> 2024 n\u00e5dde en summa av cirka 50 miljoner kronor \u2013&nbsp;hur int\u00e4kterna p\u00e5verkas av f\u00f6rbudet f\u00e5r vi v\u00e4nta med att se.&nbsp;<\/p>\n\n<p>V\u00e4sttrafik ansvarar f\u00f6r kollektivtrafiken i V\u00e4stra G\u00f6taland. <\/p>\n\n<p><strong>L\u00e4s \u00e4ven: <\/strong><a href=\"https:\/\/www.automotorsport.se\/nyheter\/sveriges-enda-sjalvkorande-busslinje-laggs-ned\/\">Sveriges enda sj\u00e4lvk\u00f6rande busslinje l\u00e4ggs ned<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Likt f\u00f6rbudet mot tobaksreklam f\u00f6rbjuds nu reklam som marknadsf\u00f6r fossila br\u00e4nslen, fossildrivna bilar och flygresor inom kollektivtrafiken i V\u00e4sttrafik. <\/p>\n","protected":false},"author":2942,"featured_media":84226087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[577],"tags":[618,113,108,2102],"credited-editor":[2339],"class_list":["post-84226082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-infrastruktur","tag-klimat-miljo","tag-mobilitet-kollektivtrafik","tag-recharge","credited-editor-john-sempill"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/84226082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/users\/2942"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/comments?post=84226082"}],"version-history":[{"count":14,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/84226082\/revisions"}],"predecessor-version":[{"id":84226117,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/84226082\/revisions\/84226117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/media\/84226087"}],"wp:attachment":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/media?parent=84226082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/categories?post=84226082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/tags?post=84226082"},{"taxonomy":"credited-editor","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/credited-editor?post=84226082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}