{"id":84228298,"date":"2025-02-07T17:06:36","date_gmt":"2025-02-07T16:06:36","guid":{"rendered":"https:\/\/www.automotorsport.se\/?p=84228298"},"modified":"2025-02-07T17:06:36","modified_gmt":"2025-02-07T16:06:36","slug":"popup-annonser-i-jeep-stellantis-kontroversiella-drag","status":"publish","type":"post","link":"https:\/\/www.automotorsport.se\/nyheter\/popup-annonser-i-jeep-stellantis-kontroversiella-drag\/","title":{"rendered":"Popup-annonser i Jeep: Stellantis kontroversiella drag"},"content":{"rendered":"\n<p>Stellantis, koncernen bakom Jeep, har introducerat popup-annonser i infotainmentsystemet p\u00e5 sina bilar. Annonserna, som bland annat marknadsf\u00f6r Mopar-garantier, dyker upp p\u00e5 sk\u00e4rmen varje g\u00e5ng bilen stannar. <\/p>\n\n<p><strong>Tekniken har redan m\u00f6tt kraftig kritik<\/strong> fr\u00e5n b\u00e5de bil\u00e4gare och experter inom bilindustrin, enligt en rapport fr\u00e5n <a href=\"https:\/\/fuelarc.com\/tech\/pop-up-ads-in-your-jeep-the-latest-stellantis-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FuelArc News<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Reklam i bilen: Ett intr\u00e5ng i det privata?<\/h2>\n\n<p>F\u00f6r m\u00e5nga bil\u00e4gare \u00e4r bilen en plats f\u00f6r lugn och fokus, men popup-annonser riskerar att rubba den balansen. Annonserna \u00e4r en del av ett avtal mellan Stellantis och Sirius XM, som levererar infotainmentsystemet, och kan st\u00e4ngas genom ett [X] i h\u00f6rnet. <\/p>\n\n<p>Men m\u00e5nga bil\u00e4gare har uttryckt frustration \u00f6ver att beh\u00f6va hantera reklam som dyker upp p\u00e5 en sk\u00e4rm avsedd f\u00f6r viktiga funktioner som GPS.<\/p>\n\n<p><strong>L\u00e4s ocks\u00e5:<\/strong> <a href=\"https:\/\/www.automotorsport.se\/provkorningar\/prov-jeep-avenger-merikanen-for-oss\/\">Elbilen Jeep Avenger provk\u00f6rd:\u00a0amerikanen f\u00f6r oss<\/a><\/p>\n    <div class=\"dap-ad-format\" style=\"width:100%;display: flex;justify-content: space-between;overflow:hidden;flex-direction: column;align-items: center;\">\n        <div id='div-gpt-ad-dap-67b4614d63ce2'>\n            <script> \n                typeof addSlot === \"function\" && addSlot(\n                    { \n                        id: 'div-gpt-ad-dap-67b4614d63ce2', \n                        sizes: [[640, 360], [640, 480], [640, 320]], \n                        target: 'DAP_D', \n                        minSize: 1100, \n                        maxSize: Infinity \n                    }\n                )\n            <\/script>\n        <\/div>\n    <\/div>    <div class=\"dap-ad-format\" style=\"width:100%;display: flex;justify-content: space-between;overflow:hidden;flex-direction: column;align-items: center;\">\n        <div id='div-gpt-ad-dap-mobile-67b4614d63d6f'>\n            <script> \n                typeof addSlot === \"function\" && addSlot(\n                    { \n                        id: 'div-gpt-ad-dap-mobile-67b4614d63d6f', \n                        sizes: [[320, 50], [320, 320], [320, 480]], \n                        target: 'DAP_M', \n                        minSize: 0, \n                        maxSize: 1100 \n                    }\n                )\n            <\/script>\n        <\/div>\n    <\/div>\n<h2 class=\"wp-block-heading\">Hur p\u00e5verkas anv\u00e4ndarupplevelsen?<\/h2>\n\n<p>Med bilpriser som n\u00e5r nya h\u00f6jder k\u00e4nns denna strategi f\u00f6r m\u00e5nga som ett direkt intr\u00e5ng i en redan dyr investering. Tekniken riskerar att skapa en k\u00e4nsla av att bil\u00e4gare blir utnyttjade snarare \u00e4n v\u00e4rdesatta. <\/p>\n\n<p>Detta har lett till j\u00e4mf\u00f6relser med andra f\u00f6retag, d\u00e4r Stellantis anses driva trenden med att monetisera tidigare privata omr\u00e5den som bilen.<\/p>\n\n\n<blockquote class=\"reddit-embed-bq\" style=\"height:500px\" data-embed-height=\"740\"><p><a href=\"https:\/\/www.reddit.com\/r\/assholedesign\/comments\/1iij34r\/jeep_puts_an_ad_covering_my_entire_screen_and_it\/\">Jeep puts an ad covering my entire screen, and it comes back every time you stop even if you hit ok.<\/a><br \/> by<a href=\"https:\/\/www.reddit.com\/user\/RahRahRasputin_\/\">u\/RahRahRasputin_<\/a> in<a href=\"https:\/\/www.reddit.com\/r\/assholedesign\/\">assholedesign<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/embed.reddit.com\/widgets.js\" charset=\"UTF-8\"><\/script><\/p>\n\n\n<h2 class=\"wp-block-heading\">Kan detta bli normen?<\/h2>\n\n<p>Analytiker menar att Stellantis strategi kan skapa ett prejudikat f\u00f6r fler biltillverkare att f\u00f6lja. Men risken \u00e4r att kunder b\u00f6rjar se detta som ett avskr\u00e4ckande exempel. <\/p>\n\n<p>Om reklam i infotainmentsystemet blir vanligare kan det skapa en backlash fr\u00e5n bil\u00e4gare, s\u00e4rskilt i Europa, d\u00e4r konsumenter ofta prioriterar integritet och anv\u00e4ndarv\u00e4nlighet.<\/p>\n\n<h2 class=\"wp-block-heading\">Vad tycker svenska bil\u00e4gare?<\/h2>\n\n<p>I Sverige har diskussionen om personlig integritet varit s\u00e4rskilt intensiv under de senaste \u00e5ren. Om denna teknik introduceras p\u00e5 den europeiska marknaden kan Stellantis m\u00f6ta starkt motst\u00e5nd. <\/p>\n\n<p><strong>Vad tycker du? \u00c4r detta framtidens int\u00e4ktsmodell eller en strategi som g\u00e5r f\u00f6r l\u00e5ngt? Kommentera och dela din \u00e5sikt!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stellantis testar popup-annonser i Jeep-bilar. \u00c4r detta framtidens int\u00e4ktsmodell eller ett steg f\u00f6r l\u00e5ngt f\u00f6r bilindustrin?<\/p>\n","protected":false},"author":5152,"featured_media":84228303,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[577],"tags":[4,78,120,2010],"credited-editor":[2310],"class_list":["post-84228298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-bilar","tag-bilindustri","tag-jeep","tag-stellantis","credited-editor-christoffer-linden"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/84228298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/users\/5152"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/comments?post=84228298"}],"version-history":[{"count":10,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/84228298\/revisions"}],"predecessor-version":[{"id":84228310,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/84228298\/revisions\/84228310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/media\/84228303"}],"wp:attachment":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/media?parent=84228298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/categories?post=84228298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/tags?post=84228298"},{"taxonomy":"credited-editor","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/credited-editor?post=84228298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}