{"id":84228593,"date":"2025-02-12T08:39:04","date_gmt":"2025-02-12T07:39:04","guid":{"rendered":"https:\/\/www.automotorsport.se\/?p=84228593"},"modified":"2025-02-13T10:46:02","modified_gmt":"2025-02-13T09:46:02","slug":"nybilskopare-mindre-lojala-men-3-marken-trotsar-trenden","status":"publish","type":"post","link":"https:\/\/www.automotorsport.se\/nyheter\/nybilskopare-mindre-lojala-men-3-marken-trotsar-trenden\/","title":{"rendered":"Nybilsk\u00f6pare mindre lojala men 3 m\u00e4rken trotsar trenden"},"content":{"rendered":"\n<p><strong>Kort f\u00f6rklarat \u00e4r vi inte<\/strong> l\u00e4ngre lika lojala n\u00e4r vi v\u00e4ljer att k\u00f6pa en ny bil. Enligt statistik fr\u00e5n fordonsbranschanalytikerna Vroom har det h\u00e4nt mycket de senaste fem \u00e5ren.&nbsp;<\/p>\n\n<p>\u2013 Flera faktorer bidrog till den utveckling vi s\u00e5g ett par \u00e5r efter pandemin, s\u00e4ger Ulf Roberts-Jones, vd p\u00e5 Vroom, enligt ett <a href=\"https:\/\/www.mynewsdesk.com\/se\/vroom\/pressreleases\/nybilskoepare-blir-allt-mindre-lojala-3367829\">pressmeddelande<\/a>.<\/p>\n\n<p>\u2013 Det fanns en kraftig obalans i fordonsutbud och efterfr\u00e5gan vilket p\u00e5verkade konsumenters m\u00e4rkesval. Samtidigt var det en period d\u00e4r fler m\u00e4rken och modeller introducerades, ofta i kombination med f\u00f6rm\u00e5nliga uppl\u00e4gg f\u00f6r privatleasing, vilket p\u00e5verkade konsumenter i k\u00f6pf\u00f6nstret.<\/p>\n\n<p><strong>L\u00e4s \u00e4ven:<\/strong> <a href=\"https:\/\/www.automotorsport.se\/nyheter\/elbilarna-blir-allt-fler-men-dalarna-gar-emot-strommen\/?fbclid=IwY2xjawIanpFleHRuA2FlbQIxMQABHWQdJYVkRz_L3ESKAxGUNC_m18rvdgqoEQ3C-JkYpWcOlEvIDD4FToHt7A_aem_OUyk0BtlyYGvXEku0nN6nQ\">Elbilarna blir allt fler men Dalarna g\u00e5r emot str\u00f6mmen<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Sv\u00e5rare att f\u00f6rst\u00e5 bilmarknaden<\/h2>\n\n<p>J\u00e4mf\u00f6rt med f\u00f6r fem \u00e5r sedan finns det nu cirka 40 modeller fler att v\u00e4lja mellan och 15 valbara m\u00e4rken.<\/p>\n    <div class=\"dap-ad-format\" style=\"width:100%;display: flex;justify-content: space-between;overflow:hidden;flex-direction: column;align-items: center;\">\n        <div id='div-gpt-ad-dap-67b45f7a1242a'>\n            <script> \n                typeof addSlot === \"function\" && addSlot(\n                    { \n                        id: 'div-gpt-ad-dap-67b45f7a1242a', \n                        sizes: [[640, 360], [640, 480], [640, 320]], \n                        target: 'DAP_D', \n                        minSize: 1100, \n                        maxSize: Infinity \n                    }\n                )\n            <\/script>\n        <\/div>\n    <\/div>    <div class=\"dap-ad-format\" style=\"width:100%;display: flex;justify-content: space-between;overflow:hidden;flex-direction: column;align-items: center;\">\n        <div id='div-gpt-ad-dap-mobile-67b45f7a1249f'>\n            <script> \n                typeof addSlot === \"function\" && addSlot(\n                    { \n                        id: 'div-gpt-ad-dap-mobile-67b45f7a1249f', \n                        sizes: [[320, 50], [320, 320], [320, 480]], \n                        target: 'DAP_M', \n                        minSize: 0, \n                        maxSize: 1100 \n                    }\n                )\n            <\/script>\n        <\/div>\n    <\/div>\n<p><strong>\u2013 Att analysera och f\u00f6rst\u00e5<\/strong> kundstr\u00f6mmar och lojalitetsm\u00f6nster blir allt viktigare och ger tillverkare och \u00e5terf\u00f6rs\u00e4ljare v\u00e4rdefulla insikter f\u00f6r att skapa kontinuerliga och v\u00e4l avv\u00e4gda kundv\u00e5rdsinitiativ som st\u00e4rker kundrelationerna \u00f6ver tid, till\u00e4gger Ulf Roberts-Jones.<\/p>\n\n<p>Det \u00e4r uppenbarligen l\u00e4ttare sagt \u00e4n gjort. Trots nya trender visar Vrooms statistik \u00e4nd\u00e5 en och annan utstickare. I 20 \u00e5r har Vroom f\u00f6rt statistik \u00f6ver m\u00e4rkeslojalitet och fyra bilm\u00e4rken har funnits med sedan start: Subaru, Toyota, Kia och Skoda.&nbsp;<\/p>\n\n<p>I statistiken finns det emellertid fortsatt tre m\u00e4rken som g\u00e5r mot str\u00f6mmen och forts\u00e4tter att locka tillbaka sina k\u00f6pare. Det handlar om ovann\u00e4mnda <a href=\"https:\/\/www.automotorsport.se\/begtester\/beggat-ar-subaru-outback-bast-i-klassen\/\">Subaru<\/a> och <a href=\"https:\/\/www.automotorsport.se\/partner\/toyota-hyllas-av-agarna-har-ar-modellerna-med-minst-problem-toyotapartner\/\">Toyota<\/a>, i s\u00e4llskap av <a href=\"https:\/\/www.automotorsport.se\/agarbetyg\/tesla-model-y\/\">Tesla<\/a>.&nbsp;<\/p>\n\n<p><strong>Enligt siffrorna v\u00e4ljer sju<\/strong> av tio kunder en Tesla igen, \u00e4ven n\u00e4r det \u00e4r dags f\u00f6r en ny bil. Om dessa siffror h\u00e5ller i sig efter 2025 ska blir intressant att f\u00f6lja. P\u00e5 \u00e5terh\u00f6rande om cirka 365 dagar.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det b\u00f6rjade med en pandemi. Det utvecklades till anarki. S\u00e5 var \u00e5terverkningarna n\u00e4r bilbranschen b\u00f6rjade \u00e5terh\u00e4mta sig de f\u00f6ljande \u00e5ren. <\/p>\n","protected":false},"author":2942,"featured_media":84228594,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[577],"tags":[2104,76,2102,129,1950,72,35],"credited-editor":[2339],"class_list":["post-84228593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-forsaljning-marknad","tag-kia","tag-recharge","tag-skoda","tag-statistik","tag-subaru","tag-tesla","credited-editor-john-sempill"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/84228593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/users\/2942"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/comments?post=84228593"}],"version-history":[{"count":12,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/84228593\/revisions"}],"predecessor-version":[{"id":84228767,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/posts\/84228593\/revisions\/84228767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/media\/84228594"}],"wp:attachment":[{"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/media?parent=84228593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/categories?post=84228593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/tags?post=84228593"},{"taxonomy":"credited-editor","embeddable":true,"href":"https:\/\/www.automotorsport.se\/wp-json\/wp\/v2\/credited-editor?post=84228593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}